Brent Ruth

Sharpshooter
DISC Type : CD

Division Chief Information Officer at Caterpillar Inc.

Edwards, Illinois, United States

Overview

Brent Ruth is the Division Chief Information Officer at Caterpillar, identifying as a "Manufacturing Futurist. " He leverages over 25 years of leadership in IT and supply chain to drive digital transformation and implement Industry 4. 0 technologies. People who have worked with him describe him as dedicated, compassionate, and an excellent leader with a deep understanding of end-to-end business processes.

An innately curious and voracious reader, Brent is passionate about lifelong learning and fostering a growth mindset. He is a combat veteran with a long and successful career as an Infantry Officer in the US Marine Corps. He is driven by a desire to help create a more sustainable and abundant world.

Unique fact: Brent is a "Mustang" officer, having first enlisted in the Marine Corps and earning the rank of Sergeant before being commissioned as an officer.

Personality Overview

Thorough Evaluator

Precise But Practical

ROI Driven

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Future of Manufacturing
His professional headline is "Manufacturing Futurist" and he frequently speaks at industry events on topics like Industry 4. 0, IIoT, and digital transformation in manufacturing.
Digital Transformation
He has held multiple roles focused on digital transformation at Caterpillar and has received awards for his team's work in implementing digital solutions like AI and Machine Learning.
Supply Chain Excellence
Colleagues praise his deep expertise in supply chain and logistics. He has led complex ERP deployments and holds multiple certifications, including Certified in Logistics, Transportation and Distribution (CLTD).

Media Appearances

Brent has no verified media appearances

Work History

8-2025
Division Chief Information Officer at Caterpillar Inc.
8-2018 - 9-2025
Lean Digital Transformation Leader at Caterpillar Inc.
11-2017 - 7-2018
Global ACM ERP CoE Leader at Caterpillar Inc.
11-2002 - 1-2006
Store Manger at The Home Depot
10-1989 - 12-2002
Infantry Officer (Mustang) at US Marine Corps

Education

2018 - 2021
Advanced Certificate for Executives in Management from MIT Sloan Executive Education
2004 - 2006
MBA from University of Denver

More Information

Social Presence :

Prographics :

Exp : 24 Location : Edwards, Illinois, United States Job Level : Leadership Designation : Division Chief Information Officer at Caterpillar Inc.
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Insights For Selling To Brent

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brent is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brent

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Brent move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Brent take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Brent

Personality Compatibility


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