Bret Potter

Critic
DISC Type : C

Vice President at Caloy Company

Turlock, California, United States

Overview

Bret Potter is the Vice President at Caloy Company, where he has advanced from roles including Lab Technician and Quality Assurance Manager. He holds a Bachelor of Science from the University of California, Merced, and specializes in vegetable oil processing, with expertise in extraction and refining systems for nut oils.

His background includes a creative role as Head Video Editor for OP Medi, where he was responsible for managing video projects from concept to completion. This experience highlights skills in video editing software such as Sony Vegas and Adobe After Effects, and an ability to work with creative talent.

Unique fact: Bret has specialized experience building calibration models for Bruker Near Infrared (FT-NIR) technology, a sophisticated method for solid and liquid analysis.

Personality Overview

Critic

ROI Driven

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Vegetable Oil Processing
His career is centered on nut oil extraction and refining, covering processes like degumming, bleaching, winterization, and deodorization at an industrial scale.
Quality Assurance
As a former Quality Assurance Manager, he was responsible for overseeing production processes, managing construction projects, and conducting risk assessments.
Video Production
His experience as a Head Video Editor shows a strong interest and skill in creative media, including the use of software like Sony Vegas and Adobe After Effects.

Media Appearances

Bret has no verified media appearances

Work History

1-2025
Vice President at Caloy Company
11-2016 - 1-2025
Quality Assurance Manager at Caloy Company
6-2015 - 11-2016
Lab Technician at Caloy Company
6-2010 - 6-2013
Head Video Editor at OP Media

Education

2014 - 2018
Bachelor of Science - BS from University of California, Merced

More Information

Social Presence :

Prographics :

Exp : 13 Location : Turlock, California, United States Job Level : Senior Designation : Vice President at Caloy Company
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Insights For Selling To Bret

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bret is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Bret

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Bret move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bret take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bret

Personality Compatibility


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