Brett Colby

Visionary
DISC Type : Ds

Sales And Marketing Specialist at Brett Colby Group at RE/MAX Direct

Lake Worth, Florida, United States

Overview

Brett Colby is a second-generation real estate expert and founder of the Brett Colby Group at RE/MAX Direct. With over 20 years of experience in Palm Beach County and an education from the Gold Coast School of Real Estate, he consistently ranks in the top 1% of realtors nationwide.

As a lifetime resident of Palm Beach County, Brett possesses a deep, personal understanding of the local lifestyle, communities, and festivities. This inherent knowledge provides his clients with unique insights beyond the real estate market, connecting them with the authentic South Florida experience.

He is a RE/MAX Hall of Fame and Lifetime Achievement Award winner.

Personality Overview

Direct & Assertive

Early Adopter

Objective Evaluator

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Palm Beach Real Estate
As a second-generation real estate professional born and raised in the area, he has an expert understanding of the local market and its various communities.
Waterfront Properties
He frequently markets and sells waterfront townhomes and properties with direct Intracoastal access and private boat docks in the Boynton Beach and Lantana areas.
Luxury Home Sales
Actively markets and lists luxury estate homes in exclusive communities like Wellington, with property values often exceeding $1 million.

Media Appearances

Brett has no verified media appearances

Work History

1-2020
Sales And Marketing Specialist at Brett Colby Group at RE/MAX Direct
1-2025
Real Estate Agent at REMax Direct

Education

Real Estate from Gold Coast School of Real Estate

More Information

Social Presence :

Prographics :

Exp : 5 Location : Lake Worth, Florida, United States Job Level : Junior Designation : Sales And Marketing Specialist at Brett Colby Group at RE/MAX Direct
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brett

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brett take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brett

Personality Compatibility


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