Brett Garrison

Organizer
DISC Type : Sd

Head of Market Insights at Aflac

Atlanta, Georgia, United States

Overview

Brett Garrison is a seasoned marketing research and insights leader with expertise in quantitative and qualitative methodologies across the IT, healthcare, and CPG sectors. He holds a Bachelor of Science from the University of Georgia and is certified in Outcome-Driven Innovation (ODI). Colleagues describe him as collaborative, professional, and detailed.

His personal interests include following major consumer brands like The Coca-Cola Company and developments within the aviation industry, particularly with Delta Air Lines. He is also likely a supporter of his alma maters athletic teams.

Unique fact: Brett served as a senior strategic consultant to The Coca-Cola Company, applying neuroscience to marketing research.

Personality Overview

Somewhat Formal

Trusting Of Others

Pleasant

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Market Research Methodologies
An expert in both quantitative and qualitative research, he has led market research functions for companies like Aflac and LexisNexis Risk Solutions.
Consumer Neuroscience
He worked at Nielsen NeuroFocus, a leader in neuromarketing research, applying neuroscience to advertising, branding, and product development.
Innovation Strategy
Certified in Outcome-Driven Innovation (ODI), he has managed innovation consulting projects for a variety of global firms.

Media Appearances

Brett has no verified media appearances

Work History

6-2017
Head of Market Insights at Aflac
Director of Market Research at LexisNexis Risk Solutions
Director, Client Service & Senior Partner, Consulting Practice at Nielsen NeuroFocus
Lead Research Advisor / Consultant at Strategyn
Research Director at StandPoint Marketing Research

Education

Bachelor of Science (BS) from University of Georgia - Franklin College of Arts and Sciences

More Information

Social Presence :

Prographics :

Exp : 8 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Head of Market Insights at Aflac
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brett

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brett take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brett

Personality Compatibility


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