Brett McWethy

Examiner
DISC Type : cs

Senior Director, Communications at Visit Detroit

Detroit, Michigan, United States

Overview

Brett has no verified overview

Personality Overview

Status Quo Seeker

Tough To Convince

Process Oriented

They are always well-planned and adopt a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Brett has no verified topics they care about

Media Appearances

Brett has no verified media appearances

Work History

3-2025
Senior Director, Communications at Visit Detroit
10-2017 - 10-2024
Director, Business Communications at Ilitch Sports + Entertainment
5-2016 - 10-2017
Director, Communications at Big Ten Conference
7-2013 - 5-2016
Associate Director, Communications at Big Ten Conference
10-2010 - 9-2013
Director of Athletic Communications at UIC Athletics

Education

2004 - 2006
Master's from Eastern Michigan University
1999 - 2003
Bachelor's Degree from Eastern Michigan University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Detroit, Michigan, United States Job Level : Senior Designation : Senior Director, Communications at Visit Detroit
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Brett

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Brett take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Brett

Personality Compatibility


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