Brett Zelkind

Examiner
DISC Type : cs

Chief Strategy Officer (CSO) at Wider Circle

New York, New York, United States

Overview

Brett has no verified overview

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Brett has no verified topics they care about

Media Appearances

Brett has no verified media appearances

Work History

11-2023
Chief Strategy Officer (CSO) at Wider Circle
2-2021 - 10-2023
Chief Strategy Officer (CSO) at andros
7-2018 - 2-2021
Senior Vice President of Business Development at andros
3-2015 - 7-2018
Director at Marwood Group
4-2014 - 2-2015
Senior Manager at WeiserMazars LLP

Education

2001 - 2003
MBA from University of Delaware
1996 - 1998
BA from University at Buffalo

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Leadership Designation : Chief Strategy Officer (CSO) at Wider Circle
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Insights For Selling To Brett

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brett is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Brett

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Brett move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Brett take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Brett

Personality Compatibility


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