Brian Barrett

Observer
DISC Type : ci

Executive Editor at WIRED

Birmingham, Alabama, United States

Overview

Brian has no verified overview

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

5-2025
Executive Editor at WIRED
1-2024 - 5-2025
Executive Editor, News at WIRED
9-2022 - 1-2024
VP of Content at SpeakEasy AI
5-2021 - 9-2022
Executive Editor, News at WIRED
9-2019 - 4-2021
Digital Director at WIRED

Education

1999 - 2003
Education details unavailable from Princeton University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Birmingham, Alabama, United States Job Level : N/A Designation : Executive Editor at WIRED
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Brian

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to analyze well and then make their decisions.
  • Can Brian take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Brian

Personality Compatibility


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