Brian Braden

Wildcard
DISC Type : cis

Chief Operating Officer at DeeBee's Organics

Danville, California, United States

Overview

Brian has no verified overview

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

4-2020
Chief Operating Officer at DeeBee's Organics
7-2019
Member Of The Board Of Advisors at DeeBee's Organics
12-2012 - 4-2020
Vice President at Clif Bar & Company
1-2013
Vice President-Global Specialty Retail at Starbucks Coffee Company
3-2012
Vice President - Sales, Branded Products, New Ventures - Global Consumer Products at Starbucks Coffee Company

Education

1999 - 2001
MBA from Golden Gate University
1990 - 1992
Business from California State University-Sacramento

More Information

Social Presence :

Prographics :

Exp : 13 Location : Danville, California, United States Job Level : Leadership Designation : Chief Operating Officer at DeeBee's Organics
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Brian

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Brian take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Brian

Personality Compatibility


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