Brian Friedman

Evaluator
DISC Type : dcs

President & Benefits Advisor | For-Profit at Nest Insurance Solutions

Cleveland, Ohio, United States

Overview

Brian has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

5-2018
President & Benefits Advisor | For-Profit at Nest Insurance Solutions
2-2017
President | For-Profit at Plan F Solutions
7-2003 - 1-2017
Executive Director | Non-Profit at NORTHEAST SHORES DEVELOPMENT CORPORATION
2001 - 2003
Executive Director | Non-Profit at South Lorain Community Development Corporation
1998 - 2001
Budget and Policy Analyst | Government at Ohio Office of Budget and Management

Education

1999 - 1999
Master from The Ohio State University
1993 - 1997
Bachelor of Arts (BA) from The College of Wooster

More Information

Social Presence :

Prographics :

Exp : 28 Location : Cleveland, Ohio, United States Job Level : N/A Designation : President & Benefits Advisor | For-Profit at Nest Insurance Solutions
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Brian

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Brian take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Brian

Personality Compatibility


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