Brian McFadden

Doer
DISC Type : ds

Chief Operating Officer at ALTA TERA

San Diego Metropolitan Area, United States

Overview

Brian McFadden is the Chief Operating Officer at ALTA TERA, bringing nearly 30 years of experience in sales and real estate leadership from companies like Keller Williams. A graduate of Florida State University with a degree in Communications, people who have worked with him describe him as positive, creative, and a relentless problem-solver.

Outside of his real estate career, Brian is the co-founder of Legit Football, a digital sports media company focused on enhancing the NFL fan experience. He is also a Certified Professional Life Coach and previously spent several years as a drummer for multiple rock bands in the New York City area.

Unique fact: In a past life, Brian was a drummer in several New York City rock bands before embarking on his extensive career in real estate.

Personality Overview

Long-term Focused

Fast-paced

Risk-Accepting

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Real Estate Leadership
He has over a decade of experience in real estate leadership roles, focusing on agent growth, productivity, and creating an elevated experience for agents and clients.
Startup Culture
As a co-founder and COO, he is passionate about building company culture by adding the right people to the team, especially in a startup environment.
Sports Media
He co-founded Legit Football, where he oversees partnerships, growth, and content. He actively hosts podcasts covering the NFL.

Media Appearances

Brian has no verified media appearances

Work History

9-2025
Chief Operating Officer at ALTA TERA
7-2021
Co-Founder at Legit Football
8-2024 - 9-2025
Director of Growth at Keller Williams Realty Irvine
7-2024 - 4-2025
Team Leader/Director of Growth at KW Newport Estates
5-2023 - 7-2024
Team Leader/Director of Growth at KW Bay Area Estates

Education

1999 - 2001
Communications from Florida State University

More Information

Social Presence :

Prographics :

Exp : 4 Location : San Diego Metropolitan Area, United States Job Level : Leadership Designation : Chief Operating Officer at ALTA TERA
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Brian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Brian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Brian

Personality Compatibility


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