Brian McGovern

Questioner
DISC Type : c

senior manager, CAG integrated marketing at IDEXX Laboratories

Greater Boston, United States

Overview

Brian has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

8-2015
senior manager, CAG integrated marketing at IDEXX Laboratories
7-2015
senior manager, global digital marketing at The Timberland Company
1-2005 - 1-2008
CRM and digital marketing manager at The Timberland Company
1-2001 - 12-2004
business development / ecommerce marketing manager at The Timberland Company
3-1999 - 5-2000
new business development manager at MediaStream LLC

Education

MBA from UNH Peter T. Paul College of Business and Economics
Education details unavailable from Boston College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Boston, United States Job Level : Middle Designation : senior manager, CAG integrated marketing at IDEXX Laboratories
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Brian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Brian take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Brian

Personality Compatibility


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