Brian Mills

Energizer
DISC Type : I

Vice President - IT Food and Retail, Digital, Mobile, CRM at Sodexo

North Tonawanda, New York, United States

Overview

Brian Mills is the Vice President of IT at Sodexo, leading strategy for digital, mobile, and CRM platforms in the food and retail sectors. With over 20 years of IT leadership experience and a BS in Computer Science from the University at Buffalo, he spearheads the companys digital transformation.

Brian is focused on creating a "single pane of glass" for consumers, aiming to integrate all of Sodexos digital services into one seamless platform to create a frictionless experience.

Personality Overview

Informal

Relationship Oriented

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Digital Consumer Experience
He leads the development of Sodexo's digital products, focusing on creating frictionless mobile ordering, loyalty programs, and web experiences for customers.
Retail & Food Tech
His role centers on the technology strategy and execution for Sodexo's food and retail divisions, implementing new digital platforms to enhance service delivery.
CRM & Data Strategy
He is responsible for Sodexo's CRM platforms and has spoken about using data to understand and improve the customer journey across digital touchpoints.

Media Appearances

India’s Growing Role in Sodexo’s Global Tech and Digital Strategy. Featured in Express Computer

See Now

Work History

3-2022
Vice President - IT Food and Retail, Digital, Mobile, CRM at Sodexo
10-2011 - 3-2022
Sr. Director - Application Development and Global Content at Sodexo
7-2008 - 10-2011
Director - Global Application Architecture and Development at Sodexo
10-2000 - 7-2008
Director of eBusiness at Bureau Veritas
6-1993 - 10-2000
Developer / Manager / Director - Medical Claim Applications at WebMD

Education

1986 - 1991
BS CS from University at Buffalo

More Information

Social Presence :

Prographics :

Exp : 33 Location : North Tonawanda, New York, United States Job Level : Senior Designation : Vice President - IT Food and Retail, Digital, Mobile, CRM at Sodexo
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Invite them for a lunch or a drink/coffee
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Brian

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Brian take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Brian

Personality Compatibility


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