Brian Newman

Critic
DISC Type : C

Chief Financial Officer at CVS Health

Woonsocket, Rhode Island, United States

Overview

Brian Newman is the Chief Financial Officer at CVS Health, bringing decades of experience from leadership roles at UPS and PepsiCo. He specializes in strategic financial leadership, global operations, and maximizing shareholder return. Brian earned his Bachelor of Science in Foreign Service from Georgetown University.

Personality Overview

Information Seeker

Critic

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Building Trust
Consistently emphasizes that trust is earned through transparency and a high "say/do" ratio, making it a non-negotiable part of his leadership philosophy.
Shareholder Value
Focuses on managing capital structure and communicating performance to investors in order to maximize shareholder returns, a core part of his CFO responsibilities.
Value-Based Healthcare
Remains committed to the strategic importance of value-based care models as a key part of CVS Health's long-term vision and simplification efforts.

Media Appearances

CVS Health Announces Chief Financial Officer Transition Plan. Featured in PR Newswire

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CVS names former UPS financial leader Brian Newman as CFO. Featured in Fierce Healthcare

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CVS Health hires Brian Newman as CFO. Featured in Yahoo Finance

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Work History

4-2025
Chief Financial Officer at CVS Health
8-2019 - 7-2024
Chief Financial Officer at UPS
10-2017 - 8-2019
Executve Vice President - Latin America (Finance, Operations & IT) at PepsiCo
7-2015 - 9-2017
Executive Vice President, Global Operations at PepsiCo
10-2014 - 7-2015
Global Head of e-Commerce at PepsiCo

Education

1986 - 1990
BSFS from Georgetown University
1980 - 1986
Education details unavailable from Delbarton School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Woonsocket, Rhode Island, United States Job Level : Leadership Designation : Chief Financial Officer at CVS Health
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Brian

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Brian take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Brian

Personality Compatibility


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