Randy Bakes

Captain
DISC Type : DS

Head of Marketing at Forza

Salt Lake City Metropolitan Area, United States

Overview

Randy is a digital omni-channel marketing leader specializing in building brands and driving sales for B2C and B2B companies. An alumnus of Harvard Business School, he has a proven record of achieving significant growth. Colleagues and direct reports describe him as strategic, knowledgeable, and an expert in funnel tactics.

He earned an Effie Award in Canada for creating highly effective and commercially successful advertising.

Personality Overview

Decisive But Calm

Planner & Achiever

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

B2B Marketing
As Head of Marketing for Forza, he is focused on driving awareness and generating marketing qualified leads for industrial adhesives and sealants.
Omni-channel Growth
His career is defined by successfully expanding brands across retail, e-commerce, and franchise channels at companies like PURELL, artnaturals, and GuruNanda.
CPG Brand Building
He has extensive experience leading marketing for CPG companies in personal care, beauty, healthcare, and oral care categories.

Media Appearances

Randy has no verified media appearances

Work History

11-2022
Head of Marketing at Forza
12-2021 - 11-2022
Head Of Marketing at GuruNanda LLC
6-2020 - 12-2021
Chief Marketing Officer at artnaturals
7-2017 - 6-2020
Chief Marketing Officer at Larada Sciences, dba Lice Clinics of America
1-2010 - 5-2016
Chief Marketing Officer at GOJO Industries (PURELL)

Education

1993 - 1995
Master of Business Administration - MBA from Harvard Business School
B.S. from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Salt Lake City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Marketing at Forza
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Insights For Selling To Randy

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Randy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Randy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Randy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Randy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Randy

Personality Compatibility


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