Randy Bakes in

Randy Bakes

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Head of Marketing at Forza
📍 Salt Lake City Metropolitan Area, United States

Randy is a digital omni-channel marketing leader specializing in building brands and driving sales for B2C and B2B companies. An alumnus of Harvard Business School, he has a proven record of achieving significant growth. Colleagues and direct reports describe him as strategic, knowledgeable, and an expert in funnel tactics.

He earned an Effie Award in Canada for creating highly effective and commercially successful advertising.

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Experience
14 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
Salt Lake City Metropolitan Area, United States
Personality Overview

How Randy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Randy cares about

B2B Marketing
As Head of Marketing for Forza, he is focused on driving awareness and generating marketing qualified leads for industrial adhesives and sealants.
Omni-channel Growth
His career is defined by successfully expanding brands across retail, e-commerce, and franchise channels at companies like PURELL, artnaturals, and GuruNanda.
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Career

Work history

11-2022
Head of Marketing
Forza
12-2021 - 11-2022
Head Of Marketing
GuruNanda LLC
6-2020 - 12-2021
Chief Marketing Officer
artnaturals
7-2017 - 6-2020
Chief Marketing Officer
Larada Sciences, dba Lice Clinics of America
1-2010 - 5-2016
Chief Marketing Officer
GOJO Industries (PURELL)
In the press

Media appearances

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Education
1993 - 1995
Master of Business Administration - MBA
Harvard Business School
B.S.
Brigham Young University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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