Brian Peters

Pioneer
DISC Type : Dis

Senior Vice President, ai² Division at Lōkahi Therapeutics

Bolivia, North Carolina, United States

Overview

Brian Peters is a senior pharmaceutical executive with over three decades of experience in global branding, product commercialization, and strategic marketing. A graduate of Indiana University Bloomington, he is recognized for leading high-performing teams and managing significant marketing budgets. People who have worked with him describe him as a strategic, dynamic, and inspiring leader.

Outside of his executive roles, Brian is committed to community service, serving as an Advisory Board Member for Cardz For Kidz, a non-profit dedicated to uplifting childrens spirits. He is a passionate supporter of his alma maters sports teams, the Indiana Hoosiers, and follows college football.

He has received multiple honors for his work, including a Gold Winner award at the PM360 Pharma Choice Awards in 2023 for a professional campaign.

Personality Overview

Friendly But Fast

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Pharmaceutical Branding
Has over 30 years of experience leading U. S. and global branding initiatives for major pharmaceutical companies and consistently speaks at industry conferences.
Strategic Marketing
His career includes roles like Chief Strategy & Insights Officer, focusing on leveraging market insights and driving strategic direction for long-term growth.
Product Commercialization
Recognized for taking brands from initial concept to full market launch and has played a key role in the acquisitions and launches of multiple products.

Media Appearances

Brian has no verified media appearances

Work History

12-2025
Senior Vice President, ai² Division at Lōkahi Therapeutics
5-2022
Advisory Board Member at Cardz For Kidz
6-2025 - 12-2025
Senior Vice President, ai2 Division at Apimeds Pharmaceuticals US
3-2024 - 1-2025
Chief Strategy & Insights Officer at Heller Agency
5-2013 - 1-2024
Vice President, Marketing at Medexus Pharma USA

Education

BA from Indiana University Bloomington
Medical Marketing Certificate from UCLA Anderson School of Management

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bolivia, North Carolina, United States Job Level : Leadership Designation : Senior Vice President, ai² Division at Lōkahi Therapeutics
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brian

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are generally fast movers and can take quick decisions
  • Can Brian take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brian

Personality Compatibility


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