Brian Rasmussen

Inspirer
DISC Type : id

Founder | Author | Speaker at Today Leadership

Appleton, Wisconsin, United States

Overview

Brian Rasmussen is an author and leadership speaker who transitioned from a long career as the owner and publisher of Insight Publications. Drawing on decades of experience with regional business leaders, he now focuses on intentional living and courage. He studied Communications at the University of Wisconsin-Stevens Point.

His work is deeply personal, inspired by his faith and the life of his late son, Ian, which became the foundation for his book, "Today You Will". He connects with his community through events, such as a book launch party that featured karaoke, prizes, and music.

His book was written to honor the memory and faith of his son, Ian, who reminded his family that “today” is a gift.

Personality Overview

Confident & Optimistic

Fast Adopter

Generous

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Intentional Leadership
His book and speaking engagements through Today Leadership focus on helping leaders make courageous decisions and live with greater intention in the present moment.
Faith and Hope
His work blends story and faith to deliver a message of hope, shaped by his personal journey through loss. He often works with faith-based organizations.
Regional Business
After decades leading Insight Publications, a media company serving Northeast Wisconsin, he has deep roots and connections within the local business community.

Media Appearances

Brian has no verified media appearances

Work History

1-2025
Founder | Author | Speaker at Today Leadership
9-2024
Publisher Emeritus at Insight Publications
1-2018 - 9-2024
Publisher & Owner at Insight Publications
1-2008 - 1-2018
Co-Publisher & Director of Business Development & Events at Insight Publications
4-1995 - 1-2008
Publisher / Sales Manager at Marketplace Magazine

Education

1980 - 1984
Communications from University of Wisconsin-Stevens Point

More Information

Social Presence :

Prographics :

Exp : 41 Location : Appleton, Wisconsin, United States Job Level : Leadership Designation : Founder | Author | Speaker at Today Leadership
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Brian

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brian take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brian

Personality Compatibility


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