Brian Seewald in

Brian Seewald

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EVP, Digital at Victoria’s Secret & Co.
📍 Columbus, Ohio, United States

Brian Seewald is the EVP of Digital at Victorias Secret & Co. , leading their e-commerce and digital strategy. His career includes senior leadership roles at EXPRESS and DSW, building expertise in omni-channel experience and digital transformation. Colleagues describe him as an exceptionally smart, responsive, and committed leader with a clear vision, and he holds a degree from Penn State University.

Brian is passionate about building and celebrating high-performing teams, often expressing pride in his colleagues ability to tackle challenges with grace and professionalism. He values global collaboration, working closely with international offices, and believes in the importance of being a good human being at work, fostering a positive and supportive culture.

Unique Fact: He embraces a learning philosophy of "make new mistakes next time, " encouraging innovation and growth from experience.

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Experience
31 Years
Current Role
EVP, Digital
Job Level
Leadership
Location
Columbus, Ohio, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Brian cares about

Customer Experience
He is passionate about leveraging customer experience to drive loyalty and brand advocacy, a consistent theme throughout his career at DSW, Express, and Victoria's Secret.
Digital Transformation
His career is defined by leading digital strategy for major retail brands, including implementing innovative solutions like Buy Now, Pay Later services to change customer perceptions.
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Career

Work history

2-2024
EVP, Digital
Victoria’s Secret & Co.
8-2023 - 2-2024
SVP, Omni-channel Experience & Operations
EXPRESS
1-2020 - 8-2023
SVP, eCommerce
EXPRESS
5-2018 - 12-2019
SVP, Customer Experience & Operations
DSW
5-2016 - 5-2018
Vice President, Digital
DSW
In the press

Media appearances

Meet CommerceNext Advisory Board Member Brian Seewald – EVP of Digital at Victoria’s Secret & Co.. Featured in CommerceNext (Facebook)
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Education
1990 - 1994
Bachelor's degree
Penn State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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