Brian Seewald

Galvanizer
DISC Type : Id

EVP, Digital at Victoria’s Secret & Co.

Columbus, Ohio, United States

Overview

Brian Seewald is the EVP of Digital at Victorias Secret & Co. , leading their e-commerce and digital strategy. His career includes senior leadership roles at EXPRESS and DSW, building expertise in omni-channel experience and digital transformation. Colleagues describe him as an exceptionally smart, responsive, and committed leader with a clear vision, and he holds a degree from Penn State University.

Brian is passionate about building and celebrating high-performing teams, often expressing pride in his colleagues ability to tackle challenges with grace and professionalism. He values global collaboration, working closely with international offices, and believes in the importance of being a good human being at work, fostering a positive and supportive culture.

Unique Fact: He embraces a learning philosophy of "make new mistakes next time, " encouraging innovation and growth from experience.

Personality Overview

Self-Assured

Persuader

People-Oriented

They like to keep things under control.  They do not mind taking risks and can make hard decisions, if necessary. They will fight for you if they come to believe in you.

Topics They Care About

Customer Experience
He is passionate about leveraging customer experience to drive loyalty and brand advocacy, a consistent theme throughout his career at DSW, Express, and Victoria's Secret.
Digital Transformation
His career is defined by leading digital strategy for major retail brands, including implementing innovative solutions like Buy Now, Pay Later services to change customer perceptions.
Global Team Leadership
His social posts highlight the rewarding challenge of working across geographies and time zones, expressing great pride in his global teams, particularly in India.

Media Appearances

Meet CommerceNext Advisory Board Member Brian Seewald – EVP of Digital at Victoria’s Secret & Co.. Featured in CommerceNext (Facebook)

See Now

Work History

2-2024
EVP, Digital at Victoria’s Secret & Co.
8-2023 - 2-2024
SVP, Omni-channel Experience & Operations at EXPRESS
1-2020 - 8-2023
SVP, eCommerce at EXPRESS
5-2018 - 12-2019
SVP, Customer Experience & Operations at DSW
5-2016 - 5-2018
Vice President, Digital at DSW

Education

1990 - 1994
Bachelor's degree from Penn State University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Columbus, Ohio, United States Job Level : Leadership Designation : EVP, Digital at Victoria’s Secret & Co.
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • You might need to keep the conversation on track, they tend to slide off-topic
  • Help them weigh the risks by sharing how others made similar decisions
  • Appeal to their sense of self-worth and how they will impact their organization

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Don’t be excessively objective, focus on building a story first
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Brian

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Brian take some risk or not?

  • They can take risks if necessary.

You And Brian

Personality Compatibility


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