Brian Tokuyoshi

Evaluator
DISC Type : dsc

Director of Product Marketing, Head of Network Services at Cloudflare

Santa Clara, California, United States

Overview

Brian has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Brian has no verified topics they care about

Media Appearances

Brian has no verified media appearances

Work History

9-2023
Director of Product Marketing, Head of Network Services at Cloudflare
2-2020 - 9-2023
Director of Product Marketing at Netskope
11-2011 - 2-2020
Senior Product Marketing Manager at Palo Alto Networks
6-2008 - 11-2011
Sr. Product Marketing Manager for Encryption at Symantec / PGP Corporation
4-2004 - 6-2008
Product Marketing Manager at ActivIdentity

Education

Master of Business Administration - MBA from The Wharton School
Bachelor of Science (BS) from California State University, Chico

More Information

Social Presence :

Prographics :

Exp : 21 Location : Santa Clara, California, United States Job Level : Mid-senior Designation : Director of Product Marketing, Head of Network Services at Cloudflare
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Brian

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Brian take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Brian

Personality Compatibility


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