Brian W.

Enthusiast
DISC Type : i

Regional Sales Manager, Robotics & Technology at Zimmer Biomet

Dallas, Texas, United States

Overview

Brian W. is a Regional Sales Manager for Robotics & Technology at Zimmer Biomet, leveraging an extensive and highly decorated background in medical device sales from his time at Stryker. He is a graduate of the University of North Texas with a Bachelor’s Degree and is focused on bringing transformative innovation to the operating room.

Outside of his direct role, Brian shows a strong interest in the principles of integrity and character, as evidenced by his appreciation for motivational figures like Inky Johnson. He keeps a pulse on major industry players, following companies like GE HealthCare and Microsoft to stay informed on broader technology trends.

Unique Fact: During his tenure at Stryker, he was recognized as a "Grand Champion, " ranking in the top 5 nationally, and won the John Brown Award for achieving the highest growth in the nation.

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Medical Robotics
His current role is focused on Robotics & Technology at Zimmer Biomet, and he actively promotes robotic solutions like ROSA in his professional communications.
Healthcare Innovation
He is passionate about partnering with healthcare leaders to introduce transformative technology and improve patient outcomes in the operating room.
Surgical Efficiency
He has expressed his appreciation for how the right technology can create significant efficiencies within the OR, a key value proposition for his products.

Media Appearances

Brian has no verified media appearances

Work History

8-2025
Regional Sales Manager, Robotics & Technology at Zimmer Biomet
11-2024 - 8-2025
Business Development Manager at Allergan Aesthetics, an AbbVie Company
12-2023 - 6-2024
Senior Manager, Upstream Marketing at Stryker
11-2019 - 12-2023
Sales Representative & Regional Field Trainer - Orthopaedic Instruments at Stryker
2-2018 - 11-2019
Associate Sales Representative & Sales Representative - Joint Replacement at Stryker

Education

2006 - 2010
Bachelor’s Degree from University of North Texas

More Information

Social Presence :

Prographics :

Exp : 10 Location : Dallas, Texas, United States Job Level : Middle Designation : Regional Sales Manager, Robotics & Technology at Zimmer Biomet
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Brian

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Brian take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Brian

Personality Compatibility


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