Brian Wise

Pioneer
DISC Type : ids

Founder/ Managing Partner at Wise Public Affairs

Washington, District of Columbia, United States

Overview

Brian Wise is the Founder and Managing Partner of Wise Public Affairs, a firm specializing in crisis communications and corporate reputation management. He leverages over 17 years of experience, including a decade as a network news producer for ABC and CBS, and holds an M. A. from the University of Southern California. People describe him as skilled at bringing visions to life.

A California native, Brian now resides in Washington, D. C. , with his wife, Carolyn, and their dog. He has a keen interest in The Walt Disney Companys brand and operational strategies. He has also been deeply involved in leading and advising large-scale non-profits dedicated to military families and veterans.

He once grew a military family non-profit organization from 18, 000 members to over 215, 000 members nationwide.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Crisis Management
Advises corporate executives and high-net-worth individuals on mitigating operational, brand, and reputational threats.
Corporate Reputation
His firm focuses on strategic advocacy and managing corporate reputation through earned media campaigns and stakeholder engagement.
Employee Advocacy
Believes companies should train employees to be advocates, viewing them as an untapped asset with unrealized potential.

Media Appearances

WISE Podcast – Hosted by Brian Wise (Founder & Managing Partner, Wise Public Affairs). Featured in Spotify

See Now

Work History

8-2010
Founder/ Managing Partner at Wise Public Affairs
7-2012
Managing Partner at Leading America
4-2011 - 3-2012
Vice President, Strategic Coalitions at Edelman
3-2009 - 8-2010
Senior Advisor at Vets For Freedom
6-2008 - 8-2010
CEO/Executive Director at Families United

Education

2001 - 2003
M.A. from University of Southern California
1997 - 2001
B.A. from California State University, Long Beach

More Information

Social Presence :

Prographics :

Exp : 17 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Founder/ Managing Partner at Wise Public Affairs
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Brian

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • They are generally fast movers and can take quick decisions
  • Can Brian take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Brian

Personality Compatibility


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