Brian Yang

Critic
DISC Type : C

Editorial Contributor at STAT

New York, New York, United States

Overview

Brian Yang is an award-winning health journalist and STAT News contributor specializing in Chinas biopharma sector. With over 12 years of experience, he analyzes the intersection of health, business, and geopolitics. A graduate of the International University of Japan, colleagues describe him as reliable, dedicated, and a "true asset. "

Outside of his journalism career, Brian is an accomplished endurance athlete who has completed dozens of marathons and one triathlon. He is also actively involved in his community, having received an award for his volunteer services and dedication to connecting his universitys global alumni network.

Interesting fact: He is trilingual, fluent in Chinese, English, and Japanese, which aids his in-depth reporting on the APAC region.

Personality Overview

Objective Thinker

Precise

Information Seeker

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

China's Biotech Sector
He provides expert analysis on China's biopharma industry, covering its regulatory landscape, key players, global partnerships, and geopolitical implications for U. S. and global readers.
U. S. -China Health Relations
He focuses on the competition and complex relationship between the U. S. and China within the health sector, including disruptive innovation and intellectual property.
Future of Medicine
He translates complex topics about how future medicines are made, highlighting cutting-edge developments like brain-machine interfaces and China's strategic ambitions in biotechnology.

Media Appearances

Brian Yang's Profile | STAT Journalist - Muck Rack. Featured in Muck Rack

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Brian Yang - Freelance | Asia Bio Partnering Forum Speaker. Featured in Informaconnect.com (Asia Bio Partnering Forum)

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Brian Yang - Citeline News & Insights. Featured in Citeline

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Work History

9-2024
Editorial Contributor at STAT
6-2022 - 8-2024
Managing Editor at Citeline
7-2021 - 7-2022
Senior Editor at Citeline
4-2014 - 6-2021
China Head, Informa Business Intelligence at Informa
5-2012 - 3-2014
Senior Writer/Bureau Editor at Informa

Education

1988 - 1992
BA from Northwest University
1997 - 1999
MA from International University of Japan

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : N/A Designation : Editorial Contributor at STAT
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Insights For Selling To Brian

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brian is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Brian

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Brian move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Brian take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Brian

Personality Compatibility


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