Briana Pinaud

Critic
DISC Type : C

Director, Digital Design at TATCHA

San Francisco Bay Area, United States

Overview

Briana has no verified overview

Personality Overview

Negotiator

Precise

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Briana has no verified topics they care about

Media Appearances

Briana has no verified media appearances

Work History

4-2025
Director, Digital Design at TATCHA
1-2024 - 4-2025
Creative Director at GXVE Beauty by Gwen Stefani
9-2020 - 1-2024
Senior Creative Director at Herbivore Botanicals
2-2018 - 7-2020
Director, Global Brand Experience & Design at Benefit Cosmetics
1-2015 - 2-2018
Creative Services Associate Design Director at Benefit Cosmetics

Education

6-2000 - 6-2004
Bachelor of Fine Arts - BFA from Savannah College of Art and Design

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Digital Design at TATCHA
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Insights For Selling To Briana

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Briana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Briana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Briana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Briana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Briana

Personality Compatibility


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