Brianna Upton

Commander
DISC Type : D

Director of Web, Digital Marketing & Platforms at Cell Signaling Technology (CST)

Greater Boston, United States

Overview

Brianna has no verified overview

Personality Overview

Decisive

Candid & Clear

Impact-Driven

They like to act fast and expect others to do the same.  They respond well to strong and respectful communication. More than the product, they care about the effectiveness of the product.

Topics They Care About

Brianna has no verified topics they care about

Media Appearances

Brianna has no verified media appearances

Work History

4-2025
Director of Web, Digital Marketing & Platforms at Cell Signaling Technology (CST)
10-2023 - 4-2025
Director, Global Digital Marketing Strategy at GE HealthCare
10-2021 - 11-2023
Senior Web Strategist at GE HealthCare
9-2019 - 10-2021
Senior Digital Content Strategist at MilliporeSigma
7-2018 - 9-2019
Content Development Manager at MilliporeSigma

Education

2019 - 2023
Executive Certificate from MIT Sloan School of Management
2011 - 2016
Doctor of Philosophy (Ph.D.) from UCLA

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director of Web, Digital Marketing & Platforms at Cell Signaling Technology (CST)
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Insights For Selling To Brianna

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brianna is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Brianna

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Brianna move?

  • They can take decisions very fast if you manage to convince them.
  • Can Brianna take some risk or not?

  • The risks don’t matter much to them.

You And Brianna

Personality Compatibility


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