Brinton Lincoln

Inquirer
DISC Type : cd

Senior Vice President & Chief Marketing Officer at Selman & Company

Gates Mills, Ohio, United States

Overview

Brinton Lincoln is the Chief Marketing Officer and Chief Financial Officer at Selman & Company, an insurance firm based in Cleveland. His expertise includes organizational leadership, strategic planning, and complex manufacturing. He holds an Executive MBA from Case Western Reserve University and an M. S. from the University of Oklahoma.

Brinton is an Air Force veteran who served for over 13 years as a pararescueman and combat rescue officer. He is deeply engaged in his community, serving on the boards of The Centers for Families and Children and Hawken School, and previously chaired the Service to the Armed Forces committee for the American Red Cross.

He co-founded and served as a principal for Rustbelt Reclamation, a company that manufactured furniture from reclaimed wood.

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Marketing & Finance
Serves in a dual role as both Chief Marketing Officer and Chief Financial Officer, indicating a deep focus on integrated growth and financial strategy.
Veterans & Military Affairs
He is a 13+ year U. S. Air Force combat rescue officer veteran and has chaired the Service to the Armed Forces committee for the American Red Cross.
Community Leadership
Demonstrates a strong commitment to community service through his active roles as a board member for The Centers for Families and Children and Hawken School.

Media Appearances

Brinton Lincoln – Author Page. Featured in Selman & Company Blog

See Now

Work History

8-2018
Senior Vice President & Chief Marketing Officer at Selman & Company
4-2017
Board Member at Hawken School
5-2013 - 6-2023
Executive Board Member (SAF Chair) at American Red Cross
5-2012 - 7-2018
Principal & Executive Vice President at Rustbelt Reclamation
4-2012
Executive Board Member (Board Chair) at The Centers for Families and Children

Education

2011 - 2013
Master of Business Administration (M.B.A.) from Weatherhead School of Management at Case Western Reserve University
2004 - 2006
Master of Science (M.S.) from University of Oklahoma

More Information

Social Presence :

Prographics :

Exp : 27 Location : Gates Mills, Ohio, United States Job Level : Leadership Designation : Senior Vice President & Chief Marketing Officer at Selman & Company
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Insights For Selling To Brinton

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brinton is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Brinton

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Brinton move?

  • Their decision making speed is somewhere in the middle.
  • Can Brinton take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Brinton

Personality Compatibility


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