Scott Fairbairn

Questioner
DISC Type : c

CEO - ThermaFY Group at ThermaFY Group

Kelso, Scotland, United Kingdom

Overview

Scott Fairbairn is the CEO and Co-Founder of ThermaFY Group, an award-winning software company dedicated to improving heating efficiency and reducing CO2 emissions. With a background in corporate strategy at RBS, he now leads his company in providing innovative, data-driven solutions to address the climate and energy crisis.


His company, ThermaFY Group, is a certified B Corporation, reflecting a strong commitment to high standards of social and environmental performance and transparency.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

B Corp Movement
He co-founded and leads ThermaFY Group, which achieved B Corp certification in 2023, underscoring a commitment to balancing profit with purpose.
Energy Efficiency
His company's core mission is to address the significant inefficiency in home heating systems through innovative thermal analysis software.
Green Heat Transition
As an expert speaker, he shares insights on the challenges and opportunities in Scotland's transition toward sustainable and green heating solutions.

Media Appearances

Zero Carbon Tour Interview | Scott Fairbairn from ThermaFy Group. Featured in YouTube

See Now

Work History

4-2022
CEO - ThermaFY Group at ThermaFY Group
9-2020 - 4-2022
Director of Strategy - ThermaFY Group at ThermaFY Group
7-1981 - 6-2019
Strategy Corporate Development at RBS

Education

Scott has no verified education history

More Information

Social Presence :

Prographics :

Exp : 43 Location : Kelso, Scotland, United Kingdom Job Level : Leadership Designation : CEO - ThermaFY Group at ThermaFY Group
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Insights For Selling To Scott

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Scott is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Scott

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Scott move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Scott take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Scott

Personality Compatibility


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