Brittni Ainsworth-Hukee

Inspirer
DISC Type : id

Senior Manager, Media & Partnerships at Ferrara

Greater Chicago Area, United States

Overview

Brittni is a seasoned marketing professional and the Senior Manager of Media, Licensing & Partnerships at Ferrara. With a background managing digital strategy for global brands at Beam Suntory, she specializes in social media, influencer outreach, and consumer engagement. Brittni is a graduate of Ball State University.

Outside of work, she follows major consumer brands like The Walt Disney Company and Unilever. She also shows an interest in content created for families, such as articles discussing mother-daughter relationships, indicating an appreciation for media with a personal connection.

Brittni was recognized as one of Brand Innovators "40 Under 40" in the Midwest, a significant achievement highlighting her leadership in the marketing industry.

Personality Overview

Fast Adopter

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Media & Partnerships
Her current senior role at Ferrara is explicitly focused on leading media and partnership strategies for the company's portfolio of brands.
Influencer Marketing
Has extensive experience in influencer outreach and management from her time at Beam Suntory, developing programs for world-class brands.
Consumer Engagement
Her professional summary highlights an enthusiastic interest in using social media platforms to build relationships between brands and consumers.

Media Appearances

Brittni has no verified media appearances

Work History

7-2024
Senior Manager, Media & Partnerships at Ferrara
3-2022 - 7-2024
Content & Omnichannel Marketing Manager at Ferrara
8-2021 - 3-2022
Content Manager at Ferrara
8-2016 - 8-2021
Digital Strategy Specialist at Beam Suntory
8-2016 - 8-2021
Associate Manager, Social Media Strategey at Beam Suntory

Education

2006 - 2010
Bachelor of Arts from Ball State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Chicago Area, United States Job Level : Middle Designation : Senior Manager, Media & Partnerships at Ferrara
URL has been copied!

Insights For Selling To Brittni

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brittni is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Brittni

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Brittni move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Brittni take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Brittni

Personality Compatibility


Other Ferrara Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.