Brooke Glancy

Supporter
DISC Type : s

Senior Account Director at Wordbird

London, England, United Kingdom

Overview

Brooke Glancy is a Senior Account Director at Wordbird with over 14 years of experience in the healthcare and pharmaceutical sectors. A University of St. Thomas graduate, she specializes in leading strategic client partnerships and driving business growth through complex multichannel campaigns for global and UK markets.

Described by colleagues as inspiring, strategic, and kind, she is known for building strong, productive relationships with both her internal team and external clients. She is recognized for leading projects with clarity, confidence, and a deep awareness of the industry, helping those around her do their best work.

She was personally requested by a client to lead the day-to-day management of the JUVÉDERM VOLUMA launch, which was the largest in aesthetic history at the time.

Personality Overview

Procedural

Social Proof Driven

Thoughtful In Approach

They prefer to follow rules and procedures.  They get along well with all people. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Healthcare Communications
As a Senior Account Director at a creative healthcare communications agency, she leads multichannel campaigns and strategic client partnerships in this space.
Pharmaceutical Marketing
Her background includes leading flagship accounts for global pharmaceutical company Allergan, working on blockbuster brands like RESTASIS and JUVÉDERM.
Strategic Partnerships
A core part of her role involves forging trusted partnerships and acting as the senior point of contact to ensure alignment between client goals and agency direction.

Media Appearances

Brooke has no verified media appearances

Work History

1-2023
Senior Account Director at Wordbird
2-2018 - 12-2022
Account Director at Wordbird
3-2016 - 3-2017
Senior Account Executive (US based) at Allergan (Pacific Communications)
2-2014 - 2-2016
Account Executive at Allergan (Pacific Communications)
2-2012 - 2-2014
Associate Account Executive at Allergan (Pacific Communications)

Education

Bachelor of Business Administration from University of St. Thomas

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Account Director at Wordbird
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Insights For Selling To Brooke

During A Call Or A Meeting

DO's

  • Talk about refund and cancellation policy if the need arises
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Brooke is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Brooke

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Brooke move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Brooke take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Brooke

Personality Compatibility


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