Bruce Coderre

Energizer
DISC Type : I

Creative Director at The Wood Agency

San Antonio, Texas, United States

Overview

Bruce is a Creative Director with 25 years of experience in design, marketing, and animation, focused on creating unified brand experiences that maximize marketing ROI. He studied 3D at Wentworth Institute of Technology. Colleagues describe him as talented, professional, an inspirational leader, and a "wizard when it comes to design. "

He humorously compares his unique skill set to Liam Neesons, but applied to design and media platforms instead of car chases. A former colleague noted his playful side, mentioning that he throws foam frisbees around the office while waiting for projects to render.

He leverages his skills to partner with clients like Walmart and HEB to achieve maximum return on their marketing budgets.

Personality Overview

Informal

Big Picture Person

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Mental Health Design
Shared a website he designed for a mental health charity, calling it one of his favorite projects and encouraging support for the cause.
Engaging Animation
He is focused on creating animated video ads specifically designed to capture attention and prevent viewers from skipping them on platforms like YouTube.
Unified Brand Experience
His professional focus is on leveraging his design, marketing, and animation experience to create cohesive brand experiences that nurture communication with users.

Media Appearances

Bruce has no verified media appearances

Work History

8-2021
Creative Director at The Wood Agency
2020
Creative Director, Owner at Tall Pixel
9-2016 - 5-2019
Creative Director at Wexler Consulting Group
2014 - 8-2017
Creative Director at ACA Digital
9-2008 - 6-2017
Graphic Design & Consulting at BruGuy Design

Education

1994 - 1995
3D from Wentworth Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 26 Location : San Antonio, Texas, United States Job Level : Mid-senior Designation : Creative Director at The Wood Agency
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Bruce

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Bruce take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Bruce

Personality Compatibility


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