Bruce Esworthy

Inspirer
DISC Type : id

Chief Financial Officer at Broadcast Music Inc

Nashville, Tennessee, United States

Overview

Bruce has no verified overview

Personality Overview

Fast Adopter

Decisive

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Topics They Care About

Bruce has no verified topics they care about

Media Appearances

Bruce has no verified media appearances

Work History

3-2003
Chief Financial Officer at Broadcast Music Inc
2002 - 2003
VP Finance & Accounting at Tennessee Lottery
2001 - 2002
SVP and CFO at Lightning Source, Inc. (Ingram Industries sub)
1997 - 2001
CFO UK at Ingram Micro Inc
1989 - 2001
AVP Internal Audit at Ingram Industries Inc.

Education

1991 - 1993
Exec MBA from Vanderbilt University Owen Graduate School of Management
1977 - 1981
BS Accounting from Gies College of Business - University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 45 Location : Nashville, Tennessee, United States Job Level : Leadership Designation : Chief Financial Officer at Broadcast Music Inc
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Bruce

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Bruce take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Bruce

Personality Compatibility


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