Bruce Patterson

Examiner
DISC Type : cs

Global Sales Director at Lesaffre Advanced Fermentations (Leaf)

Lees Summit, Missouri, United States

Overview

Bruce is a recently retired Global Sales Director from Lesaffre, where he specialized in fermentation products for the ethanol, spirits, and beverage industries. An alumnus of the Lubar College of Business, he has deep expertise in managing sales and developing strategic partnerships along the value chain for renewable fuels.

He is passionate about the advancement of American renewable fuel and its positive impact on the countrys farmers and rural communities. His interests center on the growth and success of the ethanol industry, where he has been an active participant and sponsor at industry events.

He is considered a strong advocate and pioneer for American ethanol.

Personality Overview

Unexpressive

Process Oriented

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They are thorough and always follow a systematic approach.

Topics They Care About

Ethanol & Biofuels
He was a featured speaker at the Fuel Ethanol Workshop and has shared posts calling out pioneers in the American ethanol industry.
Fermentation Technology
His career at Lesaffre focused on sales and business development for alcohol-producing yeast strains and fermentation nutrients across multiple industries.
Value Chain Partnerships
Presented on the topic of "Developing partnerships along the value chain" at a major industry workshop in 2023, highlighting his business development focus.

Media Appearances

Bruce has no verified media appearances

Work History

1-2014 - 10-2024
Global Sales Director at Lesaffre Advanced Fermentations (Leaf)
9-2004 - 10-2024
Director, U.S & Canada, Fermentis - Division of Lesaffre Yeast Corporation at Lesaffre Advanced Fermentations (Leaf)

Education

Bachelors Business Adminstration from Lubar College of Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : Lees Summit, Missouri, United States Job Level : N/A Designation : Global Sales Director at Lesaffre Advanced Fermentations (Leaf)
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Bruce

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Bruce take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Bruce

Personality Compatibility


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