Bruce Peterson

Observer
DISC Type : ic

Vice President of Sales, Aetna - Public and Labor-OH/KY at Aetna

Maumee, Ohio, United States

Overview

Bruce Peterson serves as the Vice President of Sales for Aetnas Public and Labor division, overseeing operations in Ohio and Kentucky. He leads sales and account management, specializing in providing health solutions for public sector and labor union clients. Public information indicates he is an alumnus of The Ohio State University.

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Public Sector Healthcare
His role is entirely focused on sales and account management for public sector clients in Ohio and Kentucky.
Labor Union Benefits
He is responsible for Aetna's sales and relationships with labor organizations, tailoring benefit packages to their specific needs.
Health Insurance Strategy
[Predicted] As a regional sales leader for a major insurer, he is likely focused on strategic growth, market penetration, and client retention within his specialized sectors.

Media Appearances

Bruce has no verified media appearances

Work History

10-2013
Vice President of Sales, Aetna - Public and Labor-OH/KY at Aetna

Education

Bruce has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : Maumee, Ohio, United States Job Level : Senior Designation : Vice President of Sales, Aetna - Public and Labor-OH/KY at Aetna
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Bruce

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bruce take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Bruce

Personality Compatibility


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