Bruce Shaw

Go-getter
DISC Type : d

Investor at nitecapp

Greater Boston, United States

Overview

Bruce is an early-stage investor and co-founder of The Food Loft, a Boston-based innovation hub for food and foodtech startups. Leveraging his background as a cookbook publisher, he now focuses on investing in food and travel technology. He holds an MBA from Boston University and a BA from Bowdoin College.

His passion for books and reading dates back to his childhood and is a family trait, as his grandfather was also a publisher. This love for the written word defined his early career before he transitioned into the world of venture capital, merging his content expertise with technology.

He uniquely transformed his traditional cookbook publishing house space into a modern coworking community for foodtech entrepreneurs.

Personality Overview

Decisive

Self-Confident

Challenger

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Foodtech Innovation
He invests in the intersection of food and digital technology, including restaurant tech, food waste solutions, and supply chain management.
Early-Stage Investing
As a co-founder of The Food Loft and an active angel investor for over a decade, he provides capital and mentorship to new businesses.
Travel Technology
His investment focus explicitly includes an interest in both consumer and enterprise-level travel startups.

Media Appearances

Bruce has no verified media appearances

Work History

5-2025
Investor at nitecapp
6-2024
Investor at Craftmix
2-2024
Investor at Rorra
12-2023
Investor at Adgile Media Group
12-2023
Investor at Ecotone Renewables

Education

1978 - 1980
Master of Business Administration (M.B.A.) from Boston University School of Management
1970 - 1974
BA from Bowdoin College

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Boston, United States Job Level : N/A Designation : Investor at nitecapp
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Bruce

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Bruce take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Bruce

Personality Compatibility


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