Bruce Zwiebel

Enigma
DISC Type : idc

Founding Partner at Compass Health

Greater Tampa Bay Area, United States

Overview

Dr. Bruce Zwiebel is a physician-leader with extensive clinical and business experience. He serves as Director of Interventional Radiology at Tampa General Hospital, Chief Medical Officer for StemRad, and is a Founding Partner of Compass Health. He earned his medical degree from the New York University School of Medicine.

Outside of his medical career, Bruce and his wife, Carin, are active in their local community as patrons of the arts. They are listed as donors to the Tampa Museum of Art, indicating an interest in supporting local cultural institutions.

He personally invested in StemRad—the radiation protection company where he is now CMO—after his own experiences with debilitating protective gear over 27 years in radiology.

Personality Overview

Hard To Convince

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Patient Care Experience
He is focused on elevating the patient experience through improved care coordination, navigation, and access.
Radiology Operations
He has shared content on using "smarter systems" to improve operational strength and efficiency in radiology departments.
Medical Device Innovation
As CMO and an investor in StemRad, he is actively developing innovative radiation protection solutions for medical professionals.

Media Appearances

You Only Know What You Know Podcast: Meet Your Hosts. Featured in Compass Health Center Blog

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You Only Know What You Know | A Parenting & Mental Health Podcast. Featured in Compass Health Center Blog

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Hear from our co‑founder, Dr. Bruce Zwiebel, on a few procedures …. Featured in Instagram (Compass Health)

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Work History

9-2025
Founding Partner at Compass Health
10-2020
Member, TGH Board Of Directors at Tampa General Hospital
7-2019 - 7-2021
Associate Program Director- Residency/Fellowship at Interventional Radiology, University of South Florida
4-2019
Co-Director of Radiology Service Line at Tampa General Hospital
3-2019 - 1-2024
Co-Chair, Physician Adminstration Leadership Council at Tampa General Hospital

Education

1987 - 1992
Radiology Residency; Vascular and Interventional Radiology from Columbia University Vagelos College of Physicians and Surgeons
9-1982 - 6-1986
Doctor of Medicine - MD from NYU Grossman School of Medicine

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Tampa Bay Area, United States Job Level : Leadership Designation : Founding Partner at Compass Health
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Insights For Selling To Bruce

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bruce is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Bruce

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Bruce move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Bruce take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Bruce

Personality Compatibility


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