Bryan Cox

Galvanizer
DISC Type : Id

Vice President of Worldwide Sales at Braintrust

Santa Barbara, California, United States

Overview

Bryan Cox is the Vice President of Worldwide Sales at Braintrust, specializing in building high-performance teams for SaaS and AI companies. An alumnus of Westmont College with an AWS Business Professional certification, he has a proven track record of scaling revenue at firms like Grafana Labs. Colleagues describe him as knowledgeable, disciplined, and highly collaborative.

Outside of his sales leadership roles, Bryan was a decorated collegiate athlete. He played competitive tennis for Westmont College, where he majored in History. His success on the court led to him becoming a three-time NAIA All-American, a testament to his dedication and competitive spirit.

Unique fact: Bryan was a five-time ITA All-American in singles and doubles tennis during his college career.

Personality Overview

Persuader

Pragmatic

Socially Adept

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

AI Adoption
Leads sales at Braintrust, an AI-focused company, and frequently posts about working with innovative AI teams at major tech companies.
Building Sales Teams
His career highlights and recent social media activity focus on hiring, ramping, and developing the next generation of sales professionals.
Modern Sales Methodologies
He is professionally trained in multiple frameworks, including MEDDPICC, Command of the Message, and Challenger Sales, indicating a focus on structured selling.

Media Appearances

Bryan has no verified media appearances

Work History

2-2025
Vice President of Worldwide Sales at Braintrust
2-2024 - 2-2025
Regional Vice President, North America Commercial Sales at Grafana Labs
5-2022 - 2-2024
Regional Director, Enterprise Sales - West at Grafana Labs
2-2022 - 4-2022
Regional Team Lead - West at Grafana Labs
9-2018 - 8-2020
Director, Enterprise Cloud Sales at Flexera

Education

Bachelors from Westmont College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Santa Barbara, California, United States Job Level : Senior Designation : Vice President of Worldwide Sales at Braintrust
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • Appeal to their sense of self-worth and how they will impact their organization
  • You might need to keep the conversation on track, they tend to slide off-topic

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t make promises that are hard to keep
  • Do not come across as negative or non-supportive, work with them as a partner

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Bryan

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Bryan take some risk or not?

  • They can take risks if necessary.

You And Bryan

Personality Compatibility


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