Bryan Rakowski

Visionary
DISC Type : Ds

Vice President Marketing at Reynolds Consumer Products

Louisville, Kentucky, United States

Overview

Bryan has no verified overview

Personality Overview

Goal-Oriented

Fast But Thoughtful

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Bryan has no verified topics they care about

Media Appearances

Bryan has no verified media appearances

Work History

11-2025
Vice President Marketing at Reynolds Consumer Products
5-2023 - 9-2025
Vice President, Brand Portfolio at Sazerac Company
5-2021 - 6-2023
Vice President, Head of Global Refreshment at Mondelēz International
1-2019 - 5-2021
Vice President, Head of Global Brands - OREO, Trident, belVita at Mondelēz International
1-2018 - 1-2019
Senior Marketing Director, North America Savory Biscuits at Mondelēz International

Education

2005 - 2007
MBA from Duke University - The Fuqua School of Business
1997 - 2001
BBA from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : Louisville, Kentucky, United States Job Level : Senior Designation : Vice President Marketing at Reynolds Consumer Products
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bryan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bryan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bryan

Personality Compatibility


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