Bryan Williamson in

Bryan Williamson

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President, Digital at DecoPac, Inc.
📍 United States

Bryan is a consumer-focused digital and marketing executive known for transforming omnichannel retail businesses. With an engineering background and a Kellogg MBA, he has a unique path from management consulting to executive leadership. Colleagues describe him as an authentic leader, a digital thought-leader, and an effective product executioner.

Based on his career trajectory and interests, Bryan is deeply engaged with the intersection of technology, large-scale retail, and consumer goods. He follows major players in technology and consulting, reflecting his background and focus on driving innovation within established industries.

Unique fact: Bryan was an intrapreneur at Sears, where he devised and led the companys marketplace business model, a first for a traditional retailer.

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Experience
26 Years
Current Role
President, Digital
Location
United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bryan cares about

Digital Transformation
His career focus is on digitally transforming established companies like Hallmark and now aims to help bakeries digitally transform with DecoPac's SaaS platform.
Omnichannel Retail
He is a recognized expert in creating consumer-centric digital strategies and experiences that connect online and offline retail to drive loyalty and engagement.
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Career

Work history

11-2020
President, Digital
DecoPac, Inc.
2013 - 2020
Vice President Digital, Omnichannel, Ecommerce, Marketing | General Manager
Hallmark Cards
3-2012 - 3-2013
Vice President Ecommerce, Global | General Manager
Claire's
3-2011 - 3-2012
Vice President Ecommerce, North America | General Manager
Claire's
4-2010 - 3-2011
Divisional Vice President Ecommerce | General Manager
Sears Holdings Corporation
In the press

Media appearances

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Education
Master of Business Administration - MBA
Northwestern University - Kellogg School of Management
Bachelor of Science - BS
Bradley University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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