Bryan Zeiger

Energizer
DISC Type : I

Vice President of Retail Formats at The Spinx Company

Greenville, South Carolina, United States

Overview

As Vice President of Retail Formats at The Spinx Company, Bryan Zeiger leverages his long tenure to grow the business, increase revenue, and identify new market opportunities. His expertise covers strategic planning, merchandising, and managing the companys express car wash business. He holds a Masters degree from Clemson University.

Bryan has deep roots in South Carolina, having attended the College of Charleston for his undergraduate degree and building his entire professional career at Greenville-based The Spinx Company. He maintains an interest in his alma maters.

Unique fact: He was the lead project manager responsible for the design, training, and implementation of the companys "fuelperks! " loyalty program.

Personality Overview

Believer

Big Picture Person

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Retail Format Innovation
His current role focuses on developing strategic plans for alternative revenue generation, new markets, and overall growth opportunities for the company's retail footprint.
Car Wash Business
He directly manages the company’s express and tunnel car wash business, including site selection, design, equipment packages, and promotional strategies.
CPG Category Management
As a former Director of Merchandising, he has extensive experience managing CPG categories, developing promotions, and working with vendors on new products.

Media Appearances

Bryan has no verified media appearances

Work History

3-2022
Vice President of Retail Formats at The Spinx Company
4-2016 - 3-2022
Director of Merchandising at The Spinx Company
2-2013 - 4-2016
Director of Fuel Marketing at The Spinx Company
2-2009 - 1-2013
Category Manager at The Spinx Company
1-2007 - 1-2009
Marketing Coordinator at The Spinx Company

Education

2006 - 2008
Masters from Clemson University
2000 - 2004
BA from College of Charleston

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greenville, South Carolina, United States Job Level : Senior Designation : Vice President of Retail Formats at The Spinx Company
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Insights For Selling To Bryan

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryan is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Bryan

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bryan move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Bryan take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Bryan

Personality Compatibility


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