Bryon Russell

Enthusiast
DISC Type : i

Director, ABM and Field Marketing at Samsara

United States

Overview

Bryon Russell is a senior digital marketing leader specializing in scaling revenue for B2B SaaS and e-commerce brands. A graduate of Brock University, he excels in ABM and digital strategy. At Samsara, he drove a 5X year-over-year increase in the ABM-sourced pipeline.

At a previous role at PUSH (acquired by WHOOP), he reduced wasted social media ad spend by 35% by bringing digital media management in-house.

Personality Overview

Optimistic

Consensus Focused

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

ABM Strategy
As Director of ABM at Samsara, he increased the ABM-sourced pipeline by 5X YoY by focusing on creating valuable, unscalable experiences for targeted accounts.
B2B Marketing
His career is focused on scaling revenue for B2B SaaS companies, and he has shared examples of B2B marketing that he finds effective and not boring.
Marketing Effectiveness
He is interested in the financial impact of marketing and believes in investing in brand to make performance channels more effective.

Media Appearances

Bryon has no verified media appearances

Work History

12-2023
Director, ABM and Field Marketing at Samsara
12-2023
Director, ABM and Enterprise Growth at Samsara
4-2021 - 12-2023
Associate Vice President, Digital Marketing at GEOTAB
3-2019 - 4-2021
VP of Marketing at PUSH (acquired by WHOOP)
1-2017 - 1-2018
Head of Digital Strategy at McMaster University

Education

2006 - 2010
Bachelors from Brock University

More Information

Social Presence :

Prographics :

Exp : 10 Location : United States Job Level : Mid-senior Designation : Director, ABM and Field Marketing at Samsara
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Insights For Selling To Bryon

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bryon is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Bryon

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Bryon move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Bryon take some risk or not?

  • They can take some low-probability risks if needed.

You And Bryon

Personality Compatibility


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