Bryon Russell in

Bryon Russell

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Director, ABM and Field Marketing at Samsara
📍 United States

Bryon Russell is a senior digital marketing leader specializing in scaling revenue for B2B SaaS and e-commerce brands. A graduate of Brock University, he excels in ABM and digital strategy. At Samsara, he drove a 5X year-over-year increase in the ABM-sourced pipeline.

At a previous role at PUSH (acquired by WHOOP), he reduced wasted social media ad spend by 35% by bringing digital media management in-house.

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Experience
10 Years
Current Role
Director, ABM and Field Marketing
Job Level
Mid-senior
Location
United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Bryon cares about

ABM Strategy
As Director of ABM at Samsara, he increased the ABM-sourced pipeline by 5X YoY by focusing on creating valuable, unscalable experiences for targeted accounts.
B2B Marketing
His career is focused on scaling revenue for B2B SaaS companies, and he has shared examples of B2B marketing that he finds effective and not boring.
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Career

Work history

12-2023
Director, ABM and Field Marketing
Samsara
12-2023
Director, ABM and Enterprise Growth
Samsara
4-2021 - 12-2023
Associate Vice President, Digital Marketing
GEOTAB
3-2019 - 4-2021
VP of Marketing
PUSH (acquired by WHOOP)
1-2017 - 1-2018
Head of Digital Strategy
McMaster University
In the press

Media appearances

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Education
2006 - 2010
Bachelors
Brock University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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