Burce Gültekin in

Burce Gültekin

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Chief Data & Anaytics Officer at IKEA
📍 Netherlands

Burce Gültekin is the Chief Data & Analytics Officer at IKEA Retail (Ingka Group), where she leads the companys data-driven transformation. With extensive experience in data, AI, and digital strategy from her previous roles at FrieslandCampina and NN, she is known for her strategic vision and customer-first mindset. She holds an MSc from Istanbul Bilgi University.

Originally from Izmir, Turkey, Burce now lives in The Hague with her husband and two sons. She is a curious person who enjoys learning and has a passion for sailing, valuing how it demonstrates the need for people and technology to be in sync. She trusts her gut instinct in combination with data for decision-making.

She once tried sailing an Olympic-class sailboat on her fourth week of learning, wearing yoga leggings and a winter jacket.

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Experience
18 Years
Current Role
Chief Data & Anaytics Officer
Job Level
Leadership
Location
Netherlands
Personality Overview

How Burce shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Burce cares about

Responsible AI
Emphasizes that AI should be used to improve life at home and not to manipulate customer behavior, advocating for human connection to remain central to the customer experience.
Data-driven Transformation
Has a career focus on using data, analytics, and AI to create business value, previously leading a "Data Driven Company Strategy" at FrieslandCampina.
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Career

Work history

10-2025
Chief Data & Anaytics Officer
IKEA
1-2024 - 10-2025
Global Chief Information Officer
FrieslandCampina
7-2023 - 1-2024
Chief Data & Analytics Officer
FrieslandCampina
7-2020 - 7-2023
Global Director of Data & Analytics
FrieslandCampina
6-2017 - 6-2020
Head of Data & Analytics
NN
In the press

Media appearances

Chief Data & Analytics Officer at largest IKEA retailer says AI can design your home, but humans make it feel like one. Featured in Ingka Group Newsroom
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IKEA Retail appoints Burce Gültekin as Chief Data & Analytics Officer, effective October. Featured in Ingka Group Newsroom
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Education
2019 - 2019
Organizational Leadership
CEDEP - Executive Development – Fontainebleau
2007 - 2009
MSc
Istanbul Bilgi University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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