Burcu Kaptan

Wildcard
DISC Type : cis

Head of Ecommerce at Adairs Retail Group

Greater Melbourne Area, Australia

Overview

Burcu has no verified overview

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Burcu has no verified topics they care about

Media Appearances

Burcu has no verified media appearances

Work History

10-2024
Head of Ecommerce at Adairs Retail Group
6-2021 - 11-2024
eCommerce Manager at Adairs Retail Group
11-2018 - 4-2021
Customer Experience Leader at EnergyAustralia
8-2016 - 11-2018
Digital Sales Optimization Leader (CRO) at EnergyAustralia
9-2015 - 7-2016
Digital Strategy & Transformation Manager at Turkcell

Education

2001 - 2005
English Language and Literature from Boğaziçi University
Cert IV Pilates Instructor from Breathe Education

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Melbourne Area, Australia Job Level : Mid-senior Designation : Head of Ecommerce at Adairs Retail Group
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Insights For Selling To Burcu

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Burcu is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Burcu

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Burcu move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Burcu take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Burcu

Personality Compatibility


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