Byron Cordes

Questioner
DISC Type : c

Founder, CEO at Sonar Health

New York City Metropolitan Area, United States

Overview

Byron has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Byron has no verified topics they care about

Media Appearances

Byron has no verified media appearances

Work History

10-2022
Founder, CEO at Sonar Health
1-2025 - 9-2025
Project Leader at Boston Consulting Group (BCG)
11-2022 - 12-2024
Consultant at Boston Consulting Group (BCG)
9-2020 - 9-2021
Vice President of Operations at Microlumbia Impact Fund
9-2019 - 9-2021
Venture Capital & Entrepreneurship Fellow at InSITE

Education

Master of Business Administration - MBA from Columbia Business School
McIntire School of Commerce - Finance from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Founder, CEO at Sonar Health
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Insights For Selling To Byron

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Byron is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Byron

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Byron move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Byron take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Byron

Personality Compatibility


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