Cássio Hirakuri

Sharpshooter
DISC Type : CD

Oral-B Senior Brand Manager at Procter & Gamble

São Paulo, São Paulo, Brazil

Overview

Cássio Hirakuri is the Senior Brand Manager for Oral-B at Procter & Gamble, where he recently received a CEO Award for his contributions. A 2020 graduate of ESPMs advertising program, he previously led communication strategy and brand management for major P&G brands like Gillette, including Mach3 and Fusion5.

Outside of his brand work, Cássio is a passionate sports lover and communication enthusiast. He demonstrates a commitment to mentoring the next generation of marketers, having returned to his alma mater, ESPM, as a guest speaker to share his experiences with current students.

He was instrumental in a Gillette campaign featuring Brazils national team goalkeeper, Alisson Becker, for the "Novembro Azul" mens health initiative.

Personality Overview

Rigorous & Demanding

Precise But Practical

Thorough Evaluator

More than the product, they care about the impact of the product.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

Consumer Brand Strategy
Manages major consumer brands like Oral-B and Gillette for P&G, leading communication and brand strategy in Brazil.
Sports Marketing
A self-described sports lover who successfully integrated a famous soccer player into a major brand campaign for men's health awareness.
Men's Grooming Market
Has extensive experience managing Gillette's top product lines, including Mach3, Fusion5, and Skinguard, and leading related campaigns.

Media Appearances

Cássio has no verified media appearances

Work History

7-2024
Oral-B Senior Brand Manager at Procter & Gamble
8-2023 - 6-2024
Senior Growth Marketing Manager | Grooming - Hair Removal - Deodorants at Procter & Gamble
7-2022 - 8-2023
Gillette Senior Brand Manager at Procter & Gamble
3-2018 - 10-2018
Negócios at Arenas ESPM

Education

2016 - 2020
Bacharelado from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 4 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Oral-B Senior Brand Manager at Procter & Gamble
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Insights For Selling To Cássio

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cássio is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cássio

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Cássio move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Cássio take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Cássio

Personality Compatibility


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