Cássio Hirakuri is the Senior Brand Manager for Oral-B at Procter & Gamble, where he recently received a CEO Award for his contributions. A 2020 graduate of ESPMs advertising program, he previously led communication strategy and brand management for major P&G brands like Gillette, including Mach3 and Fusion5.
Outside of his brand work, Cássio is a passionate sports lover and communication enthusiast. He demonstrates a commitment to mentoring the next generation of marketers, having returned to his alma mater, ESPM, as a guest speaker to share his experiences with current students.
He was instrumental in a Gillette campaign featuring Brazils national team goalkeeper, Alisson Becker, for the "Novembro Azul" mens health initiative.
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