Cássio Hirakuri in

Cássio Hirakuri

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Oral-B Senior Brand Manager at Procter & Gamble
📍 São Paulo, São Paulo, Brazil

Cássio Hirakuri is the Senior Brand Manager for Oral-B at Procter & Gamble, where he recently received a CEO Award for his contributions. A 2020 graduate of ESPMs advertising program, he previously led communication strategy and brand management for major P&G brands like Gillette, including Mach3 and Fusion5.

Outside of his brand work, Cássio is a passionate sports lover and communication enthusiast. He demonstrates a commitment to mentoring the next generation of marketers, having returned to his alma mater, ESPM, as a guest speaker to share his experiences with current students.

He was instrumental in a Gillette campaign featuring Brazils national team goalkeeper, Alisson Becker, for the "Novembro Azul" mens health initiative.

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Experience
4 Years
Current Role
Oral-B Senior Brand Manager
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Cássio cares about

Consumer Brand Strategy
Manages major consumer brands like Oral-B and Gillette for P&G, leading communication and brand strategy in Brazil.
Sports Marketing
A self-described sports lover who successfully integrated a famous soccer player into a major brand campaign for men's health awareness.
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Career

Work history

7-2024
Oral-B Senior Brand Manager
Procter & Gamble
8-2023 - 6-2024
Senior Growth Marketing Manager | Grooming - Hair Removal - Deodorants
Procter & Gamble
7-2022 - 8-2023
Gillette Senior Brand Manager
Procter & Gamble
3-2018 - 10-2018
Negócios
Arenas ESPM
In the press

Media appearances

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Education
2016 - 2020
Bacharelado
ESPM Escola Superior de Propaganda e Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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