Cadence Reid in

Cadence Reid

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Director of Sales at Zefr
📍 Toronto, Ontario, Canada

Cadence is an accomplished sales leader with extensive experience in programmatic video advertising. As the Director of Sales for Zefr, she manages the GTA and Western Canada regions. She graduated with First Class Standing in Business from the University of Alberta, building a career defined by driving significant revenue growth.

Outside of her core responsibilities, Cadence demonstrates a strong commitment to personal and professional development. She has proactively pursued numerous courses and workshops focused on effective leadership, high-performance team building, coaching, and creative thinking, showcasing a dedication to continuous learning and self-improvement.

At a previous role with Yahoo, she exceeded revenue sales targets by more than 180%.

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Experience
10 Years
Current Role
Director of Sales
Job Level
Mid-senior
Location
Toronto, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cadence cares about

Programmatic Advertising
Has deep expertise from senior roles at TubeMogul, RadiumOne, and as a platform specialist for Brightroll at Yahoo.
Sales Leadership
Holds a Director-level position and has invested in leadership, coaching, and high-performance team building courses.
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Career

Work history

6-2021
Director of Sales
Zefr
MiQ
Permanent
8-2016 - 10-2017
National Account Director, Brightroll by Yahoo!/Verizon
Yahoo
8-2015 - 8-2016
Account Director
RadiumOne
10-2014 - 8-2015
Senior Account Executive
TubeMogul, Inc.
In the press

Media appearances

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Education
1999 - 2003
Business
University of Alberta
Education details unavailable
Many
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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