Caitlin Forni

Trailblazer
DISC Type : ID

Director, Customer Lifecycle Marketing at Constant Contact

United States

Overview

Caitlin is a metric-driven marketing leader at Constant Contact with over 8 years of experience crafting end-to-end campaigns that drive business results. She holds a degree from Johnson & Wales University and is described by colleagues as detail-oriented, passionate, and highly focused.

Outside of work, she is a social extrovert, a mom to her son Cash, and a wife to her husband, Anthony. She has a strong passion for fashion, which she considers a key part of her self-expression and a productivity booster.

Unique fact: She successfully paid off $123, 000 in student and car loans by focusing on career advancement rather than cutting back on her passions.

Personality Overview

Assertive

Friendly But Fast

Persuasive

They are not against taking risks and can make tough decisions when required.
  A combination of speed and relationship gets the best response from them. They prefer to ensure that they are in control of the situation.

Topics They Care About

Small Business Support
She is a passionate advocate for small businesses, inspired by her father's company that has been in business for 50 years and aligning with Constant Contact's mission.
Customer Journey Strategy
Her entire career at Constant Contact has focused on crafting strategies for acquisition, loyalty, and retention, managing the end-to-end customer experience.
Multi-channel Marketing
She develops and speaks on strategies for integrated campaigns, using email, SMS, and social media to maximize audience engagement and drive results.

Media Appearances

Caitlin has no verified media appearances

Work History

5-2025
Director, Customer Lifecycle Marketing at Constant Contact
2-2022 - 5-2025
Senior Manager, Customer Lifecycle Marketing at Constant Contact
10-2019 - 2-2022
Manager, Customer Lifecycle Marketing at Constant Contact
10-2017 - 10-2019
Marketing Project Manager & EA at Endurance International Group
8-2014 - 9-2017
Executive Assistant at Constant Contact

Education

2005 - 2009
Bachelors from Johnson & Wales University

More Information

Social Presence :

Prographics :

Exp : 15 Location : United States Job Level : Mid-senior Designation : Director, Customer Lifecycle Marketing at Constant Contact
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Insights For Selling To Caitlin

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caitlin is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Caitlin

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Caitlin move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Caitlin take some risk or not?

  • If necessary, they will be ready to take risks.

You And Caitlin

Personality Compatibility


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