Caitlin MacGregor
Inspirer · DISC type diCaitlin MacGregor is the CEO and Co-founder of Plum, a talent assessment platform revolutionizing hiring by focusing on human potential over resumes. She is a multi-award-winning entrepreneur, recognized as an EY Entrepreneurial Winning Woman in 2024, and is a passionate advocate for using psychometric data to build equitable and high-performing teams.
Outside of her entrepreneurial ventures, Caitlins experiences include teaching English in Northern China and embarking on a 3. 5-month journey traveling around the world. Her motivation is deeply personal, driven by a desire to create a future where her own children can find careers that are fulfilling and allow them to thrive.
Interesting fact: In her high school yearbook, Caitlin was voted “most likely to save the world, ” foreshadowing her future career as an impact-driven entrepreneur.
Read the full overview →How Caitlin shows up
They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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