Caitlin Ross

Critic
DISC Type : C

Investment Director at Impetus - Backing the best

Greater London, England, United Kingdom

Overview

Caitlin has no verified overview

Personality Overview

Objective Thinker

ROI Driven

Precise

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Caitlin has no verified topics they care about

Media Appearances

Caitlin has no verified media appearances

Work History

3-2025
Investment Director at Impetus - Backing the best
12-2020 - 2-2025
Head of Impact at Big Change
11-2018 - 12-2020
Impact Manager at Big Change
8-2016 - 11-2018
Performance and Impact Manager at ThinkForward UK
4-2015 - 4-2016
Impact Strategy and Data Analytics Lead at Echo

Education

MSc from SOAS University of London
BA from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Investment Director at Impetus - Backing the best
URL has been copied!

Insights For Selling To Caitlin

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caitlin is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Caitlin

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Caitlin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Caitlin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Caitlin

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.