Callum Wilson

Energizer
DISC Type : I

Director wiqRetail at WIQ - Woolworths x Quantium

Sydney, New South Wales, Australia

Overview

Callum leads wiqRetail, a joint venture between Woolworths Group and Quantium that uses AI and advanced analytics to transform the retail experience. A former Boston Consulting Group Partner and Westpac executive, he holds an MBA from Stanfords Graduate School of Business and a Master of Commerce from the University of Auckland.

He spearheads the unique wiqRetail partnership, embedding a dedicated data science firm directly within a major retailer to accelerate AI-driven innovation and value creation.

Personality Overview

Big Picture Person

Informal

Imaginative

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

AI in Retail
He leads a team mandated to leverage AI and analytics to reimagine the customer and team experience across every part of the Woolworths retail group.
Advanced Analytics
His career has focused on leading advanced analytics initiatives at Westpac and Woolworths to drive data-driven decision-making and business optimization.
Business Transformation
He has a track record of building and scaling specialist data science teams to find and execute on opportunities that drive value through data.

Media Appearances

Callum has no verified media appearances

Work History

9-2024
Director wiqRetail at WIQ - Woolworths x Quantium
3-2022
GM Analytics at Woolworths Group
9-2021 - 3-2022
Head of E-Commerce, Consumer and Business Banking at Westpac Group
3-2020 - 10-2021
Head of Consumer and Business Strategy and Advanced Analytics at Westpac Group
1-2019 - 3-2020
Head of Data Opportunities, Group Data at Westpac Group

Education

Master of Business Administration (MBA) from Stanford University Graduate School of Business
Master of Commerce from University of Auckland

More Information

Social Presence :

Prographics :

Exp : 18 Location : Sydney, New South Wales, Australia Job Level : Mid-senior Designation : Director wiqRetail at WIQ - Woolworths x Quantium
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Insights For Selling To Callum

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Callum is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Callum

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Callum move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Callum take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Callum

Personality Compatibility


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