Calvin Lu

Inquirer
DISC Type : cd

Director, Programmatic and Paid Social at Williams-Sonoma, Inc.

San Francisco Bay Area, United States

Overview

Calvin has no verified overview

Personality Overview

Upfront

Demanding

ROI Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Calvin has no verified topics they care about

Media Appearances

Calvin has no verified media appearances

Work History

2-2026
Director, Programmatic and Paid Social at Williams-Sonoma, Inc.
10-2021 - 2-2026
Senior Marketing Manager, Digital Media at Walmart eCommerce
3-2019 - 9-2021
Senior Marketing Manager, Walmart+ at Walmart eCommerce
10-2016 - 3-2019
Marketing Manager, Digital Media at Walmart eCommerce
1-2008 - 5-2013
Operations Manager - Marketing at Aligned Enterprises Inc.

Education

2013 - 2015
Master of Business Administration (M.B.A.) from Indiana University - Kelley School of Business
2015 - 2015
Master of Business Administration (M.B.A.) from Sungkyunkwan University

More Information

Social Presence :

Prographics :

Exp : 16 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Programmatic and Paid Social at Williams-Sonoma, Inc.
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Insights For Selling To Calvin

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Calvin is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Calvin

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Calvin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Calvin take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Calvin

Personality Compatibility


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