Camilo Caicedo

Sharpshooter
DISC Type : DC

President at AMA South Florida - The American Marketing Association

Miami-Fort Lauderdale Area, United States

Overview

With 28 years of experience, Camilo Caicedo is the CEO and Founder of Penta Marketing. He has led over 2, 000 brand experiences across 14 countries for clients like Mastercard, Oracle, and Pepsico. His expertise lies in experiential marketing and loyalty programs, informed by his education at Boston University and The University of British Columbia.

Camilo is passionate about building genuine human connections, both professionally and personally. He appears to enjoy traveling and connecting with colleagues and friends across different regions, as seen from his business summits. His focus is on creating memorable moments and fostering strong relationships within his industry.

He has personally led more than 2, 000 brand experiences for major global companies across 14 different countries.

Personality Overview

ROI Driven

Precise But Practical

Fast But Analytical

They like to stay in control of the negotiation or defining of the terms.  They respond well to strong and respectful communication. They prefer to move quickly, and expect the same from others.

Topics They Care About

Experiential Marketing
He believes companies should stop telling stories and start designing experiences, noting a recent trend showing consumers prefer offline engagement.
Neuroscience in Marketing
He champions the idea that emotions drive decisions, frequently citing the concept that 95% of choices are made unconsciously.
Loyalty & Rewards
His professional title and agency's services explicitly name incentives, loyalty, and rewards programs as a core area of his business and expertise.

Media Appearances

Camilo has no verified media appearances

Work History

7-2022 - 2024
President at AMA South Florida - The American Marketing Association
4-2022
Member - Experiential Marketing Expert at 40+ League
2-2022
International Speaker Metaverse and Experiential Marketing expert at EXMA Global A Marketing Education Platform
2-2022 - 10-2025
Franquiciado EXMA Global Dominican Republic at EXMA Global A Marketing Education Platform
3-2021
Experiential Marketing Expert & Incentives, Loyalty and Rewards Member at MPI

Education

6-2012 - 8-2012
Creative Development in Marketing from Boston University
Strategic Marketing from The University of British Columbia

More Information

Social Presence :

Prographics :

Exp : 27 Location : Miami-Fort Lauderdale Area, United States Job Level : Leadership Designation : President at AMA South Florida - The American Marketing Association
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Insights For Selling To Camilo

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Camilo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Camilo

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Camilo move?

  • If convinced, they can reach decisions quite fast.
  • Can Camilo take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Camilo

Personality Compatibility


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