With 28 years of experience, Camilo Caicedo is the CEO and Founder of Penta Marketing. He has led over 2, 000 brand experiences across 14 countries for clients like Mastercard, Oracle, and Pepsico. His expertise lies in experiential marketing and loyalty programs, informed by his education at Boston University and The University of British Columbia.
Camilo is passionate about building genuine human connections, both professionally and personally. He appears to enjoy traveling and connecting with colleagues and friends across different regions, as seen from his business summits. His focus is on creating memorable moments and fostering strong relationships within his industry.
He has personally led more than 2, 000 brand experiences for major global companies across 14 different countries.
Read the full overview →They like to stay in control of the negotiation or defining of the terms. They respond well to strong and respectful communication. They prefer to move quickly, and expect the same from others.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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