Candace Queen

Pioneer
DISC Type : Dis

Vice President, AAF Mosaic Center at American Advertising Federation

Greater Houston, United States

Overview

Candace D. Queen is a creative leader and entrepreneur focused on using branding and design for social impact. Through her studio, Tabernacle, and advisory platform, Bright Road, she crafts culturally authentic brand experiences and cultivates restorative leadership. People who have worked with her describe her as creative, smart, passionate, and committed.

As a native Texan of Afro-Creole heritage, Candace infuses her cultural background into her work, including her passion for food content creation. She is deeply committed to empowering underrepresented voices, particularly women, which is demonstrated by her involvement in various leadership fellowships and civic engagement programs.

She is an alumna of the LBJ Womens Campaign School, which trains women to run for political office.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Culturally-Rooted Branding
Her studio, Tabernacle, specializes in building culturally robust brand experiences that create authentic connections between companies and communities.
Racial Equity by Design
She is committed to advancing racial equity through design, aiming to revitalize communities and address cross-cultural disparities in her work.
Restorative Leadership
Through her advisory work at Bright Road, she is dedicated to cultivating restorative leadership practices and mentoring individuals to thrive in corporate environments.

Media Appearances

Candace has no verified media appearances

Work History

6-2023
Vice President, AAF Mosaic Center at American Advertising Federation
9-2019
Founder & Creator-In-Chief at Tabernacle
10-2021 - 11-2022
Creative Consultant at CVS Health
1-2022 - 7-2022
Adjunct Faculty Member - Department of Advertising + Public Relations at Michigan State University
9-2020 - 2-2022
Snap Chat Creative Council Board Member at Snap Inc.

Education

2013 - 2015
Master of Arts (M.A.) from The University of Texas at Austin
2012 - 2012
Spanish Language and Culture from Universidad Nebrija
2012 - 2012
Spanish Language from Universidad de Belgrano
2011 - 2012
Portfolio School from Houston School of Advertising
2010 - 2012
Bachelor of Arts (B.A.) from University of Houston, Jack Valenti School of Communications

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Houston, United States Job Level : Senior Designation : Vice President, AAF Mosaic Center at American Advertising Federation
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Insights For Selling To Candace

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Candace is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Candace

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Candace move?

  • They are generally fast movers and can take quick decisions
  • Can Candace take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Candace

Personality Compatibility


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